Start your journey towards the digital product passport with EasyTrack Passport
Start your journey towards the digital product passport with EasyTrack Passport
EasyTrack is the solution developed by Blue Room Innovation to help companies adopt the Digital Product Passport (DPP) in an agile, guided way and without large initial investments.
Built on the CircularPass platform, EasyTrack combines technical guidance, training, and a pilot program that enables companies to understand, simulate, and prepare their transition to the new European regulatory framework (ESPR).

Why choose EasyTrack?
Why choose EasyTrack?
EasyTrack provides organizations with a structured and effective starting point to move towards the Digital Product Passport (DPP), combining expert guidance, proven methodology, and reliable technology.

Real transparency
Each product, batch, or material can be digitally represented and linked to its operational and environmental history.
Demonstrable trust
Critical data can be cryptographically certified without exposing sensitive information on the blockchain.
Real interoperability
The system uses standards such as GS1 Digital Link, EPCIS 2.0, JSON-LD and W3C Verifiable Credentials.
Regulatory readiness
It is designed to align with ESPR, DPP, CPR, and other emerging frameworks.
The EasyTrack journey: key phases towards the Digital Product Passport
EasyTrack allows your company to begin the path towards the Digital Product Passport without having to build everything from scratch.
Through a practical and collaborative approach, we guide you from data identification and analysis to the creation of a functional digital passport, engaging all key teams in your organization.
Benefits of EasyTrack for your company
Benefits of EasyTrack for your company
Implementing EasyTrack offers your organization a practical, structured, and measurable way to advance towards the Digital Product Passport (DPP), achieving tangible results within weeks.
Compliance and regulatory readiness
EasyTrack helps you anticipate regulatory change and demonstrate leadership in sustainability and traceability.
Reduction of technological barriers
Reduce implementation complexity and costs with a guided methodology and a fully operational platform. Expert guidance minimizes the risk of errors, extra costs, or integration failures.
Improved data quality and reliability
Data analysis and gap detection enhance the quality and consistency of product information, supporting decision-making and ESG reporting.
Greater transparency and traceability
Visualize the origin, composition, and footprint of your products, reinforcing credibility with clients, investors, and regulators.
Driving the circular economy
EasyTrack’s traceability model enables better material optimization, reuse, recycling, and circular resource management.
Scalability and continuity
The EasyTrack pilot establishes a validated model that can be easily scaled to more products or business areas without significant additional investment.
See EasyTrack in action
See EasyTrack in action
EasyTrack is designed to help companies take their first practical steps towards the Digital Product Passport. Through a structured approach combining training, regulatory understanding and a guided pilot, organizations can explore how product traceability works in practice.
By using the CircularPass platform, EasyTrack allows companies to understand what data is required, how it flows across the value chain and how Digital Product Passports can be implemented in a scalable way.
Watch the video of BlueLab Talks to discover how EasyTrack helps companies prepare for the next generation of transparent and circular supply chains.
Ready for the next step?
Ready for the next step?
EasyTrack gives your company the clarity, structure and internal alignment needed to start working with the Digital Product Passport.
Once this first phase is completed, you can move seamlessly toward the full Digital Product Passport service offered by CircularPass, designed to scale from a single pilot to an operational passport system across all your products.

Optimization of the Circular Economy
Connect waste and material data to manufacturing, optimize flows, and drive circularity.
Transparency for consumers and regulators
Consumers can access product origin and treatment data, enabling more sustainable choices and supporting responsible companies.
Compliance and Environmental Reporting
CircularPass simplifies regulatory compliance with digital records that prove material circularity and sustainability.
Origin Tracking & Certification
CircularPass enables end-to-end material traceability, helping certify sources and demonstrate sustainable practices.
Sustainability monitoring system
Helps reduce waste, supporting companies in lowering their environmental footprint and adopting more sustainable practices.
Data-Driven Insights for Improvement
Delivers data insights on material flows and waste, helping companies optimize resources and make informed decisions in real time.
Why choose CircularPass as your traceability platform?
Discover the benefits of CircularPass, the traceability platform that helps you gain control, ensure compliance, and unlock new value throughout your supply chain.
Real World Applications
Circular Steel Traceability
Transparent Lifecycle for Automotive Products
CircularPort
Extending traceability of port beyond the port for greener & circular ports
Closed Loop Circularity
Transforming scrap into sustainable infrastructure
Start your journey to supply chain transparency today
Start your journey to supply chain transparency today
Connect with our team to explore how CircularPass can support your organization in advancing product traceability, strengthening compliance, and unlocking long-term value through transparency and circularity.


